People
Paolo Donadio
Managing Director – Casta Diva GCC
Paolo is a business strategist and market expansion leader with 20+ years of executive experience across Europe, Asia, and the Middle East. He specializes in launching operations in new markets, building high-trust partnerships, and delivering complex projects with clarity, discipline, and pace.
His background includes senior roles at Viacom/MTV and Banijay Group, spanning entertainment, format/IP development, and large-scale productions. At Casta Diva GCC, he focuses on creating a lean, reliable platform for world-class live experiences and content production across the region.
Fluent in Italian, Spanish, and English.
David Baum
Head of Production & Operations, GCC
A seasoned strategic leader with over 30 years' experience driving growth, operational excellence, and stakeholder engagement across the events, Film & TV and global sporting sectors. David brings deep expertise in commercial development, team leadership, cross-functional productivity, and project lifecycle management, underpinned by a strong track record of delivering high-profile initiatives for government entities, global brands, and major public events.
David Jakic
Business Strategy and Development Lead – Casta Diva GCC
David Jakic combines a passion for creativity and immersive experiences with a talent for turning ambitious ideas into seamless, memorable experiences. Leveraging innovation, technology, and meticulous planning, he ensures every project is executed flawlessly.
Through G2 MiddleEast and Casta Diva Group, David has built a global network of partners and collaborators, enabling the company to deliver world-class events across markets and cultures.
His mission is simple: to create extraordinary moments that inspire, engage, and connect.
David Jakic
Business Strategy and Development Lead – Casta Diva GCC
David Jakic combines a passion for creativity and immersive experiences with a talent for turning ambitious ideas into seamless, memorable experiences. Leveraging innovation, technology, and meticulous planning, he ensures every project is executed flawlessly.
Through G2 MiddleEast and Casta Diva Group, David has built a global network of partners and collaborators, enabling the company to deliver world-class events across markets and cultures.
His mission is simple: to create extraordinary moments that inspire, engage, and connect.
Linda Guldemond
Operations & Client Services Lead - (GCC)
Linda Guldemond is an events professional whose career transitioned from the disciplined world of professional ballet in South Africa to high-stakes international events. Holding an Honours degree in Psychology, she applies her expertise in human behaviour to team dynamics and client relations.
Known as “the Fixer,” Linda has led high-profile initiatives for NEOM globally and served as Group Protocol and Project Director on major projects in Saudi Arabia. Her experience includes collaborations with Ministries and the delivery of the inaugural XP Music Conference for MDLBEAST. She is recognised for tenacity and end-to-end project leadership.
Cristiano Civitillo
Head of Office KSA
Cristiano Civitillo operates across strategy, partnerships, and execution, with international experience spanning branded content, production, and market development. His work focuses on building structure in new markets, coordinating local operations, and supporting business growth through trusted relationships and on-the-ground delivery.
At Casta Diva GCC, he contributes to the company’s development in Saudi Arabia, supporting the establishment of local presence, the coordination of projects, and the strengthening of partnerships across the region. His background combines creative production, business management, and cross-market collaboration, with work developed for international clients including Nike, Adidas, Mercedes-Benz, UNICEF, FAO, and EU-related organisations.
Cristiano Civitillo
Head of Office KSA
Cristiano Civitillo operates across strategy, partnerships, and execution, with international experience spanning branded content, production, and market development. His work focuses on building structure in new markets, coordinating local operations, and supporting business growth through trusted relationships and on-the-ground delivery.
At Casta Diva GCC, he contributes to the company’s development in Saudi Arabia, supporting the establishment of local presence, the coordination of projects, and the strengthening of partnerships across the region. His background combines creative production, business management, and cross-market collaboration, with work developed for international clients including Nike, Adidas, Mercedes-Benz, UNICEF, FAO, and EU-related organisations.
David Jakic
Business Strategy and Development Lead – Casta Diva GCC
David Jakic combines a passion for creativity and immersive experiences with a talent for turning ambitious ideas into seamless, memorable experiences. Leveraging innovation, technology, and meticulous planning, he ensures every project is executed flawlessly.
Through G2 MiddleEast and Casta Diva Group, David has built a global network of partners and collaborators, enabling the company to deliver world-class events across markets and cultures.
His mission is simple: to create extraordinary moments that inspire, engage, and connect.
Linda Guldemond
Operations & Client Services Lead - (GCC)
Linda Guldemond is an events professional whose career transitioned from the disciplined world of professional ballet in South Africa to high-stakes international events. Holding an Honours degree in Psychology, she applies her expertise in human behaviour to team dynamics and client relations.
Known as “the Fixer,” Linda has led high-profile initiatives for NEOM globally and served as Group Protocol and Project Director on major projects in Saudi Arabia. Her experience includes collaborations with Ministries and the delivery of the inaugural XP Music Conference for MDLBEAST. She is recognised for tenacity and end-to-end project leadership.